Only My Mom Loves My Blog”: A Case Study

Part 1

No matter which way you’re generating passive income, you need to be seen as someone with the answers, who genuinely cares about your readers or followers. We’ve talked about natural, organic SEO.  This is primarily the heart of your market position –

Here’s a fact:

You can manipulate the search engine results far less than you used to be able to, even three years ago – and that applies to both “black hat” techniques, or white

For example, a recent post on Problogger, “Why Nobody Cares About Your Blog”, unleashed a storm of comments (164 comments).  The author, David Risley, was speaking of the importance of speaking to people, not at them.  In page after page of answers, 3 common refrains repeated over and over again.

1. An overwhelming number admitted they had low to no traffic – many of them after genuinely diligent keyword research, original content, and several months’ (even years’) work invested

2. Another noticeable, if smaller, segment of this group had noticeably poor communication skills. It was no surprise they had a dismal lack of readership.

3. We can disregard this one, for our purposes: (Each commenter was writing a personal blog just for himself and wrote to say that he or she didn’t care if there was any traffic.)

Checking out several of these blogs, and found some total gems.  Of these gems, however, 2 “themes” common to self-admitted “unsuccessful” bloggers emerged:
1. The blogger seems to have made no attempt other than SEO to position themselves to their target market – he or she was not linking to social media, did not have high Twitter or Facebook profiles – and were talking about things relating to their own needs and experiences, hoping to connect
2. Even though the blogger‟s content was superb, the niche he or she had chosen was far too broad. The chances of people finding them organically, as a result, were microscopically small.

Part 2 coming soon

Always Progressing…

p.s.   Save Time and money and grab your copy of 7 Proven and Innovative Ways to Earn Passive Income.