SEO a Little Unnatural?

Search engines  love content.  It is what they analyze to determine the validity of a webpage  and website and  with this in mind,  some have focused their writing efforts on pleasing the search engine.    Is this a good ideal?  No.   You see search engines don’t buy your products or services,  people do.   Let’s say you are  Jake’s home improvement store and writing an article with the goal of trying to get people to purchase their Christmas tree at your store.  ”Decorating your house for the holidays”   is the title you have chosen for your article.     And this is how the article begins.  

Trees are decoration and should be bought at Jake’s home improvement store as soon as possible.  When you purchase your tree at Jake’s home improvement store we (the people here at Jake’s home improvement store) will trim your tree and bag it and put on top of your car for your drive home from Jake’s home improvement store to put up your tree.      

Not horrid but not smooth by any means and I would not continue reading any further.   This is why it’s essential that you write your content for your audience first and the search engines second.  It is difficult to combine the two because keywords don’t always fit into an article or blog post naturally.

 Here are three steps to write your SEO content and still sound natural.

1.

Research your keywords and keyword phrases. Choose one to focus on in your article and then set it aside.

2.

Time to write, think of your main keyword,  but do not try to use it.  For example, if your keyword phrase is, “Jake’s home improvement store” then you’ll write an article about how to decorate for the holidays, without  worrying about if you’re using the keyword phrase or not. Your entire focus is on writing a quality article for your audience.

 3.

Once your article or blog has been written , go back through it and see where the keywords fit naturally.  Keeping in mind that there are some things that the search engines will be looking for.  In an article regarding “How to decorate for the holidays  the search engines will expect some relevant words such as tree , lights, decorations etc.  When inserting your primary keyword or keyword phrase keep in mind the places the search engine spiders are going to look.

 

* Your headline

* Your subheadings

* Your first paragraph

* Your last paragraph

* In the body of the article

 TIP When using your keywords aim for a density of about three to seven percent. Anymore and search engines might recognize your content as being keyword stuffed. To determine percentage simply take the number of times you use your keyword and divide it by the total words. Therefore, if you have a 450 word article and you use your keyword 18 times you have a keyword density of four percent.   

 So what do you think ready to get natural with your SEO?