Are You Totally Discounting …
the `Information’ In Your Information Business?
We hear the term “information product” so often, it’s really lost its meaning – but if you shift your thinking to consider yourself an information business, you can really boost all the online passive income you create.
Because your conversions will reflect that shift in thinking. An information product is an isolated creature. Oh, you know your own niche really well (and you’ve probably got a few more – am I right?)
But most people either sell one lonely product and rush off to milk another niche – or they don’t stop to think of their offerings as a “whole”, each one a vital component in the ultimate authority site on a subject.
Let me show you what I mean…
Your niche is “spinning wool”. You put out an eBook on antique spinning wheels. Then, 3 months later, you offer them one “Double drive spinning wheels”. A month afterwards, it’s “How To Collect Rovings from the Wild”, followed by “Knitting Patterns for Children.”
Letting The Forest Affect The Trees…
You’ve probably spent some time researching keywords to arrive at these as viable additions to your info product offerings… but if you were to shift your thinking and decide to become the ultimate authority site on everything to do with spinning, the consistency and logical progression of your offerings would increase your value as an expert in that niche. Instead of focusing on “trees” like single information products, you’re now focusing on the “forest” – and how the trees affect its general health.
So sit down with a real piece of paper – and a pencil, with an erasable end. Spend some time thinking of all the topics you have to cover, to teach people everything they want to know about spinning wool. I’m betting that’s a lot of topics!
Now organize them, according to category. Some good categories to use “beginner”, “intermediate” and “advanced”. Now, I don’t know the spinning niche – but I’m betting you could easily start thinking up other great categories to move people through – so that each product they buy seems like a logical progression. And as you add more information products, your site will remain well organized, enabling readers to “jump” straight to their appropriate category – without having to browse through eBooks they don’t want.
Organizing your information product empire in this way not only pleases and impresses your visitors and makes full use of your niche opportunities – it will show up in your increased online passive income!
p.s. Everyone knows passive income is one of the best ways to earn more and work less. Grab you copy of Passive Income now.
What is Search Engine Optimization (SEO)?
Let’s start with how search engines work. You are looking for a boat, so you type that into Google. Behind the scenes, the targeted words or keywords have been categorized by the search engine spiders and put into their database to pop when requested. The database is made up of infinite entries of the web pages that were gathered by spiders or bots and/or human editors. So do the spiders read every page of the web? No. They look through Cliff Notes of each page. Who writes these Cliff Notes? You do, as the designer of the web site. The Cliff Notes take into account the following:
- the name of the web site and particular web page;
- words used in the title of the web page;
- the first paragraph or two of the web page;
- meta tags;
- internet web links and other links coming to the web page.
Optimize means to make as perfect, effective, or functional as possible. Therefore, to optimize your website for search engines means to make your website as perfect and functional as possible to gain higher placement/ranking in search engine results.
Here are a few other terms to know. 
- Natural or organic search – the results from a search engines rules without any payment of any kind.
- Paid Search- the results from a submission fee or bid has been paid to appear in
- Search engine marketing (SEM)- combines search activities natural and paid
Various engines have various rules to how they rank sites. Here are three items all take into account.
Links
- coming in to the site are more important than those going out.
-Links from link farms diminish your ranking
- the links need to be relevant to your site.
Content
- original high quality content
- newer content tend to have higher rankings
Keywords/ Keyword phrases
- Place them in key places on your site.
- Do not use keywords or phrases that are not relevant to your site.
If you have not made it to the first page of Google keep trying and throw in some optimizing.
Always Progressing.
Videos and Search Engines
Tips for Optimizing Your Video Content for the Search Engines
Do you use video on your site? As I sit here my eyes are telling me close give us a rest. Between keeping up with Twitter and Facebook writing articles reading articles video is a welcome relief. Sometimes it’s a way for you to brand your business and connect with your audience. While many website owners are skilled at creating valuable video content, they sometimes forget to optimize this content for the search engines. This is a mistake as search engine spiders can index video content, if you know how to show them the way.
#1 Video Tagging
Most video-sharing sites allow you to create “tags.” Tags are simply keywords that describe video contents. This tagging makes it easier for people to find your content and it makes your content easier for spiders to index. Make sure to use all the tags you can.
#2 Video Titles
Give your video a title. Titles serve two purposes, like an attention grabbing headline they capture the attention of your prospect and when you use keywords, they can enhance your search engine rankings.
#3 Categorize your videos
Video sharing sites typically require you to place your video in a specific category. The more specific you can categorize your video, the better.
#4 Create a relevant file name.
If you are hosting a video on your own site, take your SEO one-step further by creating a relevant file name for your video with keywords.
#5 Only publish one video per web page.
Experts recommend only publishing one video per webpage with a simple text title and description. Optimize the page where you publish your video for both video search engines and content search engines by using meta tags for the
content of the page. They also recommend creating separate video site maps, which can be submitted to video and content search engines alike.
#6 Use keyword optimized anchor text if you link to the video from other pages of your Web site.
#7 Consider Using YouTube Suggest to Generate Keywords
At this point you’re probably familiar with many of the content keyword tools, however for video optimizing, many experts recommend using YouTube’s Suggest tool. Because Google owns YouTube, it works much like the Google Suggest tool. Per the YouTube Blog, “A query suggestions option is now available for search. To opt in, click the “advanced” link next to the search button, then choose “Display query suggestions as I type” from the search settings. As you type in your search terms a menu will appear with suggested results to choose from to help you more quickly find the videos you’re looking for. On the search results page you’ll also get an additional list of recommended searches by clicking on any of the terms listed next to the new “Also try” menu.
Optimizing video for the search engines just makes sense. Utilize these seven steps to make sure your video content is indexed by the search engines.
Tell me do you use video’s? Do you create video’s? Are they on your website or just your YouTube page? Any other suggestions?
SEO Mistakes to Avoid
SEO Mistake #1 Not using keywords correctly.
Are you so concerned about being banned from the search engines for keyword spamming or stuffing that you have limited your use of keywords all together? Good news as long as your content sounds natural and reads easily, the chances are you have not overused your keywords.
TIP Make sure your keywords are included in the first paragraph, in your headings and in your title and meta tags.
SEO Mistake #2 Trying to fool search engine spiders.
Search engines are a lot more sophisticated than most of us realize. There are no-no’s such as hidden text, keyword spamming, and cloaking,( which is showing different content to the search engine spiders than to your visitors). These practices serve to hurt your page ranking and can in fact cause your website to be banned by the search engines, which means no one will find you and no traffic means no profits.
SEO Mistake #3 Using Flash
Use Flash if you have a media related website and want to demonstrate your industry savvy. However for most of us, it’s just not necessary and can harm your page ranking. Search engine spiders cannot read content embedded in Flash files, which means they’re not recognized or indexed.
SEO Mistake #4 Using Your Company Name As a Title Tag
Are you branding your company name? If not include it in the title tag, but is should not be the only element in your title tag. Use your primary keyword for each webpage title tag. This is more useful for your customers and helps the search engines identify the various pages on your site.
SEO Mistake #5 Using A Splash Page
A splash page, in case you’re unfamiliar, is a web page with a large graphic or company logo, and a link to enter the site. Reason this is not an effective strategy
* No keyword rich text on the page, nothing for the spiders to index.
* Only one internal link on the page
* These pages often have a redirect which often causes spiders to ignore them
If search engine optimization is important to your business, you may need to forgo the splash page. Your home page should be easy to navigate, content rich, and link visitors and spiders to other main web pages.
The majority of search engine mistakes are reversible. If you’ve committed a few of these mistakes, simply correcting them can increase your page ranking almost immediately. Take some time to evaluate your SEO strategy and eliminate these SEO mistakes.
3 quick and dirty seo tips
Are you looking for a quick and easy way to give your website a boost in the search engine results? Silly question we all are! Well here are 3 straightforward and easy tips to get the job done.
1. Add new content regularly
While that may seem obvious, it is really the best way to improve search engine results. There are a number of ways to add content including a blog, reviews, testimonials, articles and so on. Forums are also a great way to have new content added to your site by others. If you cannot keep up with it try a virtual assistant to post for you or maybe scheduling a guest blogger once or twice a month mattering on how often you want to keep it fresh.
2. Choose the right keywords
Select specific keyword phrases that are relevant to the webpage you are optimizing rather than general terms. Specific keyword phrases will be searched less frequently, however you will receive more targeted traffic and a higher page ranking for these phrases. To research keywords check out Googles http://www.google.com/sktool/# it is free and let’s you download the list so you can refer to it whenever you need it.
3. Linking
To achieve a high search engine ranking it is important to have other sites linking to your site. These can be one way links, or reciprocal links, where you link to another site in return for them linking to you. Internal linking also helps build the prominence of pages within your website.
Of all the types of links, one-way links have the most weight. To obtain more one-way links, writing quality content is the singular best way to motivate others to link to you. Additionally, posting on social networking sites (MySpace, FaceBook, LinkedIn, Twitter, all free) and linking to your site, and posting on blogs (do a search on Yahoo or Google for blog directories) are other ways you can take control of building links to your website and web pages.
When it comes to improving your search engine ranking there are a lot of little things you can do to boost your page results however the three most important and the strategies you cannot survive without are obtaining links, choosing the right keywords and of course publishing quality content on a regular and consistent basis.